Greetings! Many of you know me as an interviewer and writer for Northwest Aerospace NewsMagazine. I write and publish work almost exclusively in the aerospace industry. Writing for this industry was a strategic career move for me about 10 years ago. I saw an opportunity to tell great feature stories in B2B trade publications and fortunately, my work has been embraced by publishers of these publications.
People in the aerospace industry are tightly knit and like to know what their peers are doing. In this magazine, for example, we write feature stories about the aerospace manufacturers in the Northwest. We talk about trends at the OEMs, in trade groups, and within the industry. We focus on good people, doing good work, supporting their families. Those I interview are business owners who take pride in what they do — they inspire me.
I enjoy interviewing people and hearing each story. So many folks that I interview are proud of their work and their ability to build businesses. Additionally, I often interview their customers and employees. There are many people in the Northwest who greatly love the small manufacturers who employ them, or enjoy being customers of these companies.
Of course, I also love writing the stories, and having my work published!
Having your work published is like opening a gift with each magazine issue. However, my work is more diverse than just writing about manufacturers. Through Northwest Aerospace News Magazine, we also produce a weblog called “Northwest Aerospace News Live!” which I host and help produce. Additionally, I write for other aerospace-related magazines such as RotorPro and AirMed&Rescue; I also operate my content marketing and PR business called Ferrero Agency.
Owning a small business and working as a writer, marketer, weblog host and PR professional means juggling many balls in the air each month. But after raising a family while running businesses and being involved in many boards and community groups, I’ve got it handled.
While I write at least a couple of articles per issue, engaging with many of you and your customers through interviews, I also promote all writers and advertisers in the magazine.
Our publisher Dean Cameron, and Top Drawer Media, are involved with the community through trade groups like PNAA, PNDC, and NIMA. He also participates in regional chambers of commerce and other partner businesses like TechHelp of Idaho and Impact Washington.
We work deeply in this industry because of Dean’s aerospace career-long involvement and connections. You may see Dean at many meetings, but you’ll hear personally from me with invitations to be interviewed for the magazine or the webcast. We hope you’ll take the opportunity to trust us to profile your business with honesty and integrity. We promise we won’t bite! Generally, the interview process is very pleasant, allowing your business to be featured for free in our high-quality publications.
Beyond writing feature stories, I spend a good deal of time each month promoting Dean’s assets through Top Drawer Media on social media and through newsletters. We maintain routine content posts and promotion of advertisers through LinkedIn, Facebook, Instagram, and X. We work hard to spotlight all our partners through trade groups, our writers, and advertisers. Through consistent publishing efforts, we see a positive ROI on the success of publishing and promotion.
Let me tell you about some career and industry highlights that have made me proud. I am a distinguished toastmaster with Toastmasters International (that means I can write and deliver great speeches to decent-sized audiences!). I have written at least 75 feature articles for Northwest Aerospace News over five years. I have also recorded more than 25 interviews for “Northwest Aerospace News Live!” The show is produced by Dean Cameron and directed by Jani Bers from Top Drawer Media’s Aquarium Studio. I have interviewed at least 225 people in our regional aerospace industry, and I have enjoyed meeting each one of you.
I am proud to be a professional and ethical writer and businesswoman. To put my family first, I have created a career that allows flexibility, long before working from home became a thing.
The aerospace, space, and manufacturing industries in the Northwest are robust, and I value the chance to work with so many good people — each working hard, like me, to provide for their families and communities.
When people have good values and innovative ideas, it is easy to tell great stories through our magazine and sister media. Thank you for allowing Dean Cameron and Top Drawer Media, and me by proxy, to be a part of your story in Northwest aerospace manufacturing. I hope you enjoy and share what I produce on behalf of Dean’s business and share the positivity of our work with others.
